Scott Theisen Design Co

I work at the intersection of systems, strategy, and execution—designing clarity where things are complex.

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I.T — Helping to bring one of Asia's largest luxury fashion retailer to the digital age.

Understanding intent, mapping complicated flows, and designing interfaces that support decisions, transactions, and scale.

Found — Your radio. Live streaming sessions for music creators.

Enterprise web

Designing enterprise web platforms that align internal teams, complex content ecosystems, evolving technology, and real user needs.

Space — A spatial canvas for curating your space on the internet.

Identities

Defining research-driven, unique marks and brand expressions for companies of all sizes and industries.

Seen Sounds — A library of visuals formed to chronicle and glorify the art of turning sound into sight.

Research and strategy

For decades, I’ve helped executives, stakeholders, and users align around what’s true—so the right problems get solved, not just the loud ones.

Archive — A selection of previous projects, side projects, concepts, and general play.

Brand expression

I help organizations launch initiatives by clarifying value and designing disciplined systems for how brands act, look, and speak.

Myrch.Club — Gathering, documenting, and preserving branded merch into a permanent archive.

Design operations

I step in where design teams are growing, shifting, or stuck—bringing clarity to structure, expectations, and how the work actually gets done.

Launching something new

Ensure a smooth launch strategy with user-centric design and rapid iteration cycles.

Visioning a future-state

Imagining success through persona-led, decision-making journeys and future user flows.

Simplification and usability

Identify existing friction points and optimize user pathways for improved, satisfying experiences.

Reinventing experiences

Leverage design thinking to optimize legacy interfaces and streamline new implementations.

Growth roadmapping

Leverage design thinking to optimize interfaces and streamline new implementations.

Scaling a design team

Evaluating dynamics and best practices for design ops, team efficiency and output quality.

Experience

Fractional Consultant — Scott Theisen Design Co.
September 2019 — Present

Group Creative Director, Sr Manager — Deloitte Digital
August 2018 — September 2019

Executive Creative Director, Associate Partner, Interaction Discipline — VSA Partners
October 2012 — July 2018

Designer — Froeter Design
October 2001 — September 2012

I turn complex human and digital systems into revenue engines through design, research, empathy and operational rigor.

‍Former Executive Creative Director at Deloitte Digital & VSA Partners. Scaled studios to >$9M in earned revenue and >2m in managed. Built and led teams >30. Delivered >$100M+ in client outcomes to Fortune 100s. Led the research and design for >5M digital pages for dozens of websites, SAAS, and apps for startups and Fortune 500s.