Design leadership when the path isn't obvious.

I work at the intersection of systems, strategy, and execution—pushing for clarity when things are complicated.



Detailed case studies are shared selectively due to client confidentiality.

When I’m most helpful

Launching something new
Ensure a smooth launch strategy with user-centric design and rapid iteration cycles.
Visioning a future-state
Imagining success through persona-led, decision-making journeys and future user flows.
Simplification and usability
Identify existing friction points and optimize user pathways for improved, satisfying experiences.
Reinventing experiences
Leverage design thinking to optimize legacy interfaces and streamline new implementations.
Growth roadmapping
Leverage design thinking to optimize interfaces and streamline new implementations.
Scaling a design team
Evaluating dynamics and best practices for design ops, team efficiency and output quality.
Experience
More than two decades designing and leading digital work.

I’ve worked inside global organizations, design consultancies, startups, and independent teams—helping create products, platforms, brands, and digital experiences for organizations ranging from emerging companies to the Fortune 100.

My experience spans product strategy, UX, research, visual design, and creative direction. I’ve built and led design teams, worked alongside executive stakeholders, and remained closely involved in the work itself.

IBM / Google / Northern Trust / Mastercard / Deloitte / Kohls / CME /
Me
I turn complex human and digital systems into revenue engines through design, research, empathy and operational rigor.

Former Executive Creative Director at Deloitte Digital & VSA Partners. Scaled studios to >$9M in earned revenue and >2m in managed. Built and led teams >30. Delivered >$100M+ in client outcomes to Fortune 100s. Led the research and design for >5M digital pages for dozens of websites, SAAS, and apps for startups and Fortune 500s.
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Design smart beautiful systems.

Scott Theisen Design Co. © 2026